I will always suggest running a blog on your site. A lot of times the reactions I get are of the “puh” variety. The “I can’t believe you are telling me to blog, blogging is for teenagers” mentality.
I don’t take much offense to that because I really am just an overgrown teenager sometimes. Just ask some of the students I tutor. But that is besides the point. You should blog! Here is why.
There are two big reasons you should blog. It builds a larger sitemap, and it is constantly changing content for your site. Your site may have mostly static content that you want people viewing. A completely static site is bad in the eyes of Google and the other major search engines. This is where blogging comes into play.
You don’t even need people reading your blog. You just need content changing so the “crawler bots” see that your site is changing and changing in a content rich manner (“crawlers” are the tools developed by search engines to make search engine pages). Your initial site may of had only ten pages of advertising about your business for which recommend this editable free pay stub template. Blogging ten simple, industry related posts about your business will double your sitemap. Search engines love seeing this!
So you should blog, but what should you blog about? It is important that you keep the blogging related to the content of your website. For example, my site’s blog is all about computer or web topics. This tells search engines “this site is about computers, the web, and technology”. This is what I want. I don’t want people coming to my site searching for pasta recipes.
If you have a site about law, blog about law. If you have a site selling a product, blog about your product and the industry it is involved with. You don’t have to blog frequently, but the more frequently the better. And yes, this has everything to do with optimizing search results. As a consequence you might as well try writing something your audience may find interesting though. For instance, this post I am hoping helps search results and at the same time tells customers to blog!
