Smart Social Networking – Bad Tweet of the Week

Osama is dead! Yay!!!! The announcement of Osama’s death marked a landmark not only for America, but for social networking and its greatness. One look at the below chart from an article on wired.com about the twitter record Osama’s takedown set should make you go “WHOAAAAA” (TPS stands for tweets per second).

So social networking is huge. Social networking can help spread your marketing reach in ways unfathomable 20 years ago. But more exposure can means more chances to make mistakes.

The phrase “all publicity is good publicity” is stupid. Take the following tweets after Osama’s death announcement from Rashard Mendenhall (Running Back for the Pittsburgh Steelers).

“What kind of person celebrates death? It’s amazing how people can HATE a man they have never even heard speak. We’ve only heard one side…”
“@dkeller23 We’ll never know what really happened. I just have a hard time believing a plane could take a skyscraper down demolition style”

I don’t get how anyone could call this publicity good publicity. Fans are angry at him, and his career is going to be marred as that crazy NFL player who thinks 9/11 was a conspiracy. So maybe he went up on the small minority of America who thinks 9/11 was a conspiracy, but at the same time he went down (and way down) in the eyes of the majority of people in America who hold 9/11 close to their heart as a tragic moment in American history.

So stupid tweet Rashard Mendenhall. Any customer of GPM Web Solutions is encouraged to use social networking to help their business. At the same time, don’t let social networking hurt you (I like using the phrase “social not-working” for situations like these). Keep the offensive and idiotic opinions at home.




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