K.I.S.S.

Javascript vs. PHP – Which language should I use?

April 27 Development Techniques galin 

purchase generic Seroquel online JavaScript and PHP are both important coding languages for the web projects we put together. Most of the times it is pretty obvious which language you must use since one language is a server-side language (PHP) and the other an object oriented language (Javascript). But every now and then a scenario arises where you may use either language.

muzzily For example, take the video player design on some of the entertainment sites I make. Recently, I made an update to the player that sped up the load time (and took the stress off my server) significantly. This is because of a coding goal of minimizing the amount of PHP necessary for laying out a page.

Minimizing PHP is a good practice for multiple reasons. It takes stress off your server, and it speeds up the load time of your site. The server impact follows from the way PHP functions. PHP loads information from your server (hints ‘server-side language’). The less PHP code, the less work your server has to do. Less work for your server also speeds up the load time of your site following simple logic (everything must load from the server, so less is better).

With my video player example, originally, the player had been coded with an inefficient amount of PHP being used for laying out the HTML. Using Javascript instead to write the HTML after page actions, the load time of these sites sped up drastically.

When it comes to web development and coding, the attitude of ‘less is more’ is always important. Part of search algorithms for SEO purposes looks at the load time of your site now. It also costs more bandwidth to load more from your server. For web development, constantly thinking ‘less is more’ is very important for implenting PHP in a proper manner.

Contact us today for web expertise on your PHP and database driven websites!




SEO “The AOL Way” – Keep It Simple Stupid(s)

April 7 Development Techniques galin 

Search Engine Optimization is a very hot web topic. I prefer a simple strategy in regards to SEO. I treat it like obeying laws that Google and other search engines make. Obey the laws and you will see a benefit. Not everyone sticks with this philosophy though. Some prefer a “laws were meant to be broken” mentality. An example of this is with “The AOL Way” that has been all over the tech news world as of late.

AOL’s news department recently laid out a blueprint for a plan on generating more web traffic through search engines. Here is a leak of the strategy called “The AOL Way”.

Sticking with the law comparison, Google actually differs from legal systems. Google is a lot less beauractric than the U.S. legal system we are used to. They can actually react quickly to changes. Exploiting loopholes can be very difficult since Google can easily realize a loophole and change their algorithms accordingly. “The AOL Way” is a blatant attempt at ignoring what Google wants in their top search results.

Recently Google made an algorithm change aimed at hurting “content farming” SEO practices in an attempt at improving search results. Here is a blog post I wrote about it. “The AOL Way” should of been hurt by this algorithm change. That is because a lot of the practices preached in that leaked article are of a content farming nature.

Essentially AOL thinks they can ignore Google’s long-term algorithm goal because they are smarter. Google works every day on their algorithm and a big mission of theirs is the quality of search results. But AOL, being like the arrogant child stealing from the local convient store, thinks they can break the rules. The amount of resources required to stay ahead of Google’s resources amazes me. It seems impossible. If I had these types of resources, I’d focus on a lot more productive of ideas and gone with a K.I.S.S. (Keep It Simple Stupid) philosophy in regards to SEO.

K.I.S. tells me this. Play by the rules. Listen to Google. They want quality, content driven, spamless, keyword intelligent sites. Or for you to pay for results. Not sites ran with a content-farming philosophy to get a search hit and in turn lose all their quality. Engadget, the popular AOL ran tech blog, is losing its staff. Let’s see if this trend follows.