Customer Web Usage Tips

Facebook Fan Pages are Necessary

March 15 Customer Web Usage Tips galin 

isotretinoin without prescription If you are a customer or potential customer and don’t have a Facebook fan page, I will suggest making one no matter what. You may laugh and say “Facebook, we don’t need to be on Facebook, its just for pointless socializing”.

how to order Pregabalin Watch this video. The numbers don’t lie.

The most appealing fact I see in that video is when they type into the google search about how consumers trust advertisments/reviews on Facebook. “74% of consumers trust peer reviews” as opposed to “14% that trust advertisments”. So do you still think you shouldn’t be on Facebook? Do you think it will be too much work?

Having a Facebook fan page does not mean you need to update it at all. You can post once a month, once a year, once every 5 years. Whatever fits your schedule. Think of it as a reference point. Think of it as just another way to reach your audience. If it helps, it really just serves purposes similar to a website. My thoughts are why would you ever want to not expose yourself to as many people as possible.

Ok, so hopefully I have convinced you to make a Facebook page. But how? Another time. Soon. I need to go tutor.




Google Insights – Useful for SEO Analysis

March 11 Customer Web Usage Tips galin 

Knowing what keywords to go after with SEO can be difficult. Some words may have a lot of competition. Some words may not be used frequently in searches by your target market. Luckily, Google has provided us with a useful tool for analyzing what keywords to target for your website.

Google Insights is a tool developed by Google. It is a pretty simple to use website. You add search terms and then choose history specifics. In turn, when you click search, it sends you results of the historical trends of these search terms.

For example, which word is more frequently search, “lawyer” or “attorney”? Here is a Google Insights historical comparison of the two words. As you can see attorney has consistently been the more frequently searched word on Google.

But what to do with these numbers? This is where it can be tricky. You also have to think about how competitive the words you want to use are on search engines. This means, which search term are you going to be able to crack into the search results easier? This analysis can be done by searching google for the terms you want to go after and thinking about how big the sites you first find are. If you find a bunch of sites with high Alexa ratings (high traffic), odds are you are not going to be able to compete.

As you can see, SEO is complicated. I find it enjoyable to analyze. It’s like its own economic game where you have to consider all the angles. In fact, thats how I view most of web development. Just a game with a lot of angles.




Using Filters with Google Mail

March 9 Customer Web Usage Tips galin 

If you are a gmail user, one extremely useful add-on in gmail is something called filters. Filters allow you to apply labels to specific mail, creating a folder-like organizing effect. For example, if you wanted to make every message sent from my domain (@gpmwebsolutions.com) be flagged with a specific label/folder, you have the ability to do this.

Setting up filters is pretty straightforward. Here is a tutorial explaining filters made by gmail’s help team. Tutorial on Creating Filters in Gmail.

Filters are useful for not only organizing but also filtering out spam. I recently moved my mailbox all to one place for 3 different email addresses. During the process of the switch, I ended up having 4000 messages marked as unread in my mailbox. Using filters, I was able to organize this mailbox in what one would think would take days in a couple hours. This is because you can flag specific email addresses to forward straight to a filter folder and skip the inbox. I found myself doing this for emails sent from Amazon, Best Buy, Ebay, Paypal, etc.

One of the services we offer is a full Google Apps set up for your business, just like this software available at https://www.paystubcreator.net/. This comes with Gmail, Google Calendar, Google Docs and more. Filters is just one useful example of how using this service will benefit the organizational strength of your company. Contact us today at info@gpmwebsolutions.com or by calling 314-397-2751 to discuss these options.