Having a website for your business is important. In order to run a smart business, it is a necessity just like using tools to handle payroll services. But what if you sell a good? Is it necessary for you to have a full store set up on your site so you can sell your good directly from your site?
There are tons of ways to sell your product through sites on the Internet. Examples of these would be Etsy or Ebay. They are great for selling your product, and I highly suggest using these sites. The logic behind using the Internet to sell your good is simple: http://icrapoport.com/wp-json/oembed/1.0/embed?url=https://icrapoport.com/santa-maria-san-juan-pr-and-mary-feder-part-2/ Why not expand to as many markets as possible?
But what about on your site? Is it necessary to have a personal store?
In addition to using the Ebay’s and Etsy’s of the world, you should give people the ability to purchase your product for your site in a store. First, Ebay and Etsy charge a fee. Whatever you would sell on your personal site goes straight to your pocket as opposed to paying the Ebay or Etsy fee. More revenue is good for business and in the long run an on-site store should be a profit gainer.
The increased revenue is nice, but there is an even better reason. Giving your customers a more professional perception of your business. If you have a business card, it would be nice to display a link to your online store. If this was just an Etsy profile page, this may not look professional to interested buyers. Having it all on your site devoted to your product line makes it seem way more legitimate.
An added benefit is that you can completely control the way the public sees your business through your site. Through Ebay or Etsy, they would just see you and a whole bunch of competitors with just prices and products. Exposing your clients to competitors this easily is pretty ill-advised in any business.
When advising a business on their Ecommerce solution, I always suggest exposing yourself to every avenue. Put your products up on Ebay or Etsy or both, but also have it on your site. The reason being, Ebay or Etsy may send you customers you wouldn’t of received otherwise. At the same time, adding a store to your site ensures you that you can direct interested customers to a site that is professional and devoted to you; not you and a bunch of competitors.
We offer training sessions on how to use sites like Ebay or Etsy in addition to our on-site Ecommerce product. Contact us to discuss web development for your business today!
