Customer Website Tips

New iPhone & iPad App for Customers

September 23 in Customer Website Tips by galin No Comments

Today WordPress released an update to their app that is great news for any GPM Web Solutions customer. In the update, the enhanced the editing screen for adding and editing posts/pages.

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CMS Benefit: Greater Transparency = Less Web Headaches

May 3 in Customer Website Tips by galin No Comments

Is your website needing a tiny update that seems small but cannot be done by yourself? Are you waiting on a web designer who is slow and charging you an inflated price to change a small amount of code?

I run into customers all the time that have complaints about web designers leaving them in the dark. Luckily, CMS can ease that headache (or dare I say webache?!!).

We design CMS websites with an emphasis on features (SEO, E Commerce, Social Networking, Forums and more) that your business demands for the web. CMS stands for “Content Management Systems”. With a CMS framework, you have the freedom to update a large amount of your website from changing a link to adding an image. You will understand how to manage your site from a detailed CMS tutorial and an in-depth conversation about the CMS tutorial, that comes included in a sale.

By using CMS, you save your business money on normal web design update fees if you choose so. You can also still pay us a fee to manage your site for you with quick updates.

To learn more about CMS and it’s advantages, give us a call. Stop being left in the dark by your web designer and understand your site today!

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SEO Blogging – Interlink your posts to increase crawl rate

April 28 in Customer Website Tips by galin No Comments

Blogging is a practical way to make your sitemap grow. Blogging is useful for SEO because it tells search engines that your site has changing content, and it gives the search engines more pages to crawl.

If you are blogging, there are other methods for helping SEO besides just writing about topics related to your site. One simple method is to link to older posts in your post.

By trying to reference a couple old posts and linking to them in a post, you should increase the number of crawls your pages receive. When search engine bots crawl a page and see a link without “rel=’nofollow'” in the anchor tag, it will follow the link to the related post. Linking will cause both pages to be crawled, increasing the number of crawls to that page. This increased crawling is the same reason why link exchanges are practical for SEO.

When linking, make sure to link to other posts that tie into the article content. Search engines are looking for quality content, and search engines will keep evolving to make sure of quality search results. We advise against any sort of spamming tactics.

Give us a call today to talk about an SEO solution that works best for your web needs.

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SEO Blog Writing Solutions – Too busy.. Let us write for you!

April 25 in Customer Website Tips by galin No Comments

Constantly changing and evolving content is an extremely necessary aspect of successful search engine strategy. The best way to do this in a practical and engaging manner is through blogging about related topics (that your site is looking to obtain hits from search engines with).

Researching keywords for your industry is a big deal for this, but you also have to actually write about the topics. But what to write about? And what if you are too busy?

Luckily, we have a writing staff ready to take on your SEO blog writing needs. With a journalist on staff, we not only have your needs covered, but in a professional manner. After all, Google’s goal is quality search, and we maintain the motto of following what Google tells you to do in regards to SEO.

The way it works is we talk, listen, then advise with options based on your site’s SEO needs. A final SEO strategy could be anything from us writing an article every day for you, 2 a day, 3 a week, etc. We will give a variety of options so you can make a decision that is still smart that fits into your web budget. Call us today to discuss the best SEO strategy for your business!

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Duplicate Content = Bad SEO : Use One Category per Blog Post

April 20 in Customer Website Tips by galin No Comments

Duplicate content can hurt your search engine optimization. Algorithms for search engine bots contain coding that flag whenever it sees the same content posted at multiple urls. Then it de-indexes these pages, making the pages worthless for search engines.

A de-indexed post is bad. We want content on the search engines and as much content as possible. WordPress & blogging through WordPress has a pretty important factor for making sure your site does not show duplicate content: Post Categories.

When using post categories on your blog you must only use one category per post. If you were to make a post have more than one category, each category would receive its own seperate page for the post. For example, if you were to make a blog post have three categories, then three seperate, unique urls with the same content would be made on your site. When a search bot comes to your site, they will flag this specific blog post as duplicate content.

So what do you do if you think one category isn’t describing enough? This is where you should use post tags for giving your post a more detailed description. In fact, search engines like seeing multiple post tags. It tells the search bot more details about your post.

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Contact Information

GPM Web Solutions
St. Louis, MO 63109

Telephone: 314.397.2751
Email: info@gpmwebsolutions.com

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