seo

Future Google Chrome +1 Extension – Does this mean social SEO??

May 5 in Customer Web Usage Tips by galin No Comments

Google leaked a pretty interesting browser extension (possibly accidental) in a televised Google Chrome commercial yesterday. In the commercial, there is a short glimpse of a button no one has ever seen in the top part of the user’s chrome browser. It is seemingly a way to rank pages in a social manner with Google, similarly to facebook like/share, tweeting a page or stumbling a page through stumbleupon.

Since I am always thinking SEO, I started thinking about SEO and how the button could effect SEO (since Google is the number one search engine and used site on the Internet).

This extension has a lot of potential for SEO. With these kind of statistics, Google could start attempting all sorts of unique new search result strategies. For example, user specific search results. What if everyone’s search results were different? With this kind of data, they could use the statistics to manage such a feat. Or what if these rankings became part of their search engine algorithm, adding a social tie-in to how you get to the top of search results?

What do these possibilities mean? Get social online if you want to compete online. Social networking is changing the Internet. It will not be going away anytime soon.

GPM Web Solutions offers management of your social networking or SEO needs. Contact us today to talk more.

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SEO Blogging – Interlink your posts to increase crawl rate

April 28 in Customer Website Tips by galin No Comments

Blogging is a practical way to make your sitemap grow. Blogging is useful for SEO because it tells search engines that your site has changing content, and it gives the search engines more pages to crawl.

If you are blogging, there are other methods for helping SEO besides just writing about topics related to your site. One simple method is to link to older posts in your post.

By trying to reference a couple old posts and linking to them in a post, you should increase the number of crawls your pages receive. When search engine bots crawl a page and see a link without “rel=’nofollow'” in the anchor tag, it will follow the link to the related post. Linking will cause both pages to be crawled, increasing the number of crawls to that page. This increased crawling is the same reason why link exchanges are practical for SEO.

When linking, make sure to link to other posts that tie into the article content. Search engines are looking for quality content, and search engines will keep evolving to make sure of quality search results. We advise against any sort of spamming tactics.

Give us a call today to talk about an SEO solution that works best for your web needs.

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Javascript vs. PHP – Which language should I use?

April 27 in Development Techniques by galin No Comments

JavaScript and PHP are both important coding languages for the web projects we put together. Most of the times it is pretty obvious which language you must use since one language is a server-side language (PHP) and the other an object oriented language (Javascript). But every now and then a scenario arises where you may use either language.

For example, take the video player design on some of the entertainment sites I make. Recently, I made an update to the player that sped up the load time (and took the stress off my server) significantly. This is because of a coding goal of minimizing the amount of PHP necessary for laying out a page.

Minimizing PHP is a good practice for multiple reasons. It takes stress off your server, and it speeds up the load time of your site. The server impact follows from the way PHP functions. PHP loads information from your server (hints ‘server-side language’). The less PHP code, the less work your server has to do. Less work for your server also speeds up the load time of your site following simple logic (everything must load from the server, so less is better).

With my video player example, originally, the player had been coded with an inefficient amount of PHP being used for laying out the HTML. Using Javascript instead to write the HTML after page actions, the load time of these sites sped up drastically.

When it comes to web development and coding, the attitude of ‘less is more’ is always important. Part of search algorithms for SEO purposes looks at the load time of your site now. It also costs more bandwidth to load more from your server. For web development, constantly thinking ‘less is more’ is very important for implenting PHP in a proper manner.

Contact us today for web expertise on your PHP and database driven websites!

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SEO Blog Writing Solutions – Too busy.. Let us write for you!

April 25 in Customer Website Tips by galin No Comments

Constantly changing and evolving content is an extremely necessary aspect of successful search engine strategy. The best way to do this in a practical and engaging manner is through blogging about related topics (that your site is looking to obtain hits from search engines with).

Researching keywords for your industry is a big deal for this, but you also have to actually write about the topics. But what to write about? And what if you are too busy?

Luckily, we have a writing staff ready to take on your SEO blog writing needs. With a journalist on staff, we not only have your needs covered, but in a professional manner. After all, Google’s goal is quality search, and we maintain the motto of following what Google tells you to do in regards to SEO.

The way it works is we talk, listen, then advise with options based on your site’s SEO needs. A final SEO strategy could be anything from us writing an article every day for you, 2 a day, 3 a week, etc. We will give a variety of options so you can make a decision that is still smart that fits into your web budget. Call us today to discuss the best SEO strategy for your business!

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Duplicate Content = Bad SEO : Use One Category per Blog Post

April 20 in Customer Website Tips by galin No Comments

Duplicate content can hurt your search engine optimization. Algorithms for search engine bots contain coding that flag whenever it sees the same content posted at multiple urls. Then it de-indexes these pages, making the pages worthless for search engines.

A de-indexed post is bad. We want content on the search engines and as much content as possible. WordPress & blogging through WordPress has a pretty important factor for making sure your site does not show duplicate content: Post Categories.

When using post categories on your blog you must only use one category per post. If you were to make a post have more than one category, each category would receive its own seperate page for the post. For example, if you were to make a blog post have three categories, then three seperate, unique urls with the same content would be made on your site. When a search bot comes to your site, they will flag this specific blog post as duplicate content.

So what do you do if you think one category isn’t describing enough? This is where you should use post tags for giving your post a more detailed description. In fact, search engines like seeing multiple post tags. It tells the search bot more details about your post.

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GPM Web Solutions
St. Louis, MO 63109

Telephone: 314.397.2751
Email: info@gpmwebsolutions.com

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